About us
The WellFi Story
From frustration to innovation
After years of guiding friends and family through financial complexities, we noticed a persistent problem: most people are thrown into adult life without a clue how to manage their finances.
From pensions to savings, insurance to mortgages – most people are guessing their way through, with very little confidence in the decisions they’re making.
Looking for solutions, we found lots of material, but it typically came with a catch – often created to push products or services. When we did find real educational content, it was boring, text-based, and hard to absorb.
Then one day, a conversation with an old colleague opened our eyes to a surprising fact: this wasn’t just a personal struggle. Businesses were also suffering, as employees distracted by financial stress became less motivated and productive.
That’s when everything clicked. The need for simple, unbiased financial education which is easy to understand, accessible to everyone, and truly engaging.
And so, WellFi was born!
Empowering People To Be Their Best & Most Productive Self
How We Are
Different
Independent
Unlike other companies, we’re not tied to financial institutions, ensuring our information is completely impartial with no hidden sales agenda. Our sole objective is to equip your employees with the education and tools they need to build their knowledge and make informed financial decisions.
Engaging
Financial information is often presented in written formats that can be tedious and hard to understand, especially for those with reading difficulties or busy lifestyles. Our videos and podcasts are engaging and designed to be accessible to everyone.
Accessible
With the WellFi app, your employees can access the information they need wherever they are. This makes us the perfect financial wellbeing solution for companies with a decentralised workforce.
Meet the team
Katy Henrickson
Hi, I’m Katy, Co-Founder of WellFi.
I’ve spent over 20 years in the finance industry, 16 of those as a Client Director in investment management, after starting my career in pensions actuarial consulting before that.
Communicating financial topics, spanning pensions, benefit provisions, investments and wider market topics, has been a core part of my every day for as long as I can remember. And my passion for communicating all things finance just keeps growing!
WellFi is the ultimate solution we’ve created to bring together clear, accessible financial education, and a ton of resources and support all under one roof to help people across the UK understand their finances. We’re so excited to share it!
When I’m not talking finances, I’m spending time with Terry and our four girls and organising their busy sports and social calendars. I occasionally find time for my own sports competitions too!
Qualifications:
DipFA [Diploma in Financial Advice], CFA level I, IMC [Investment Management Certificate] , BA Honours Degree in Mathematics from University of Bristol.
Terry Henrickson
Hello, I’m Terry, Co-Founder of WellFi.
I’ve worked in the finance industry for 25 years, originally qualifying as a pensions and investment actuary before working as a quant specialist in investment banking and investment management.
I have a passion for mathematics and thrive on the challenge of developing financial solutions for large multinational companies and individuals alike, using machine learning and Generative AI.
I’ve played a key role in developing our WellFi platform and building tools to help people understand and manage their finances.
When I’m not programming, you can usually find me on a badminton court or football pitch coaching our daughters.
Qualifications:
Qualified Fellow of the Institute of Actuaries, Certificate in Derivatives, IMC [Investment Management Certificate], MA Honours Degree in Mathematics from University of Cambridge.
Alex Cave
Hey, I’m Alex, Head of Client Strategy for WellFi.
I spent 20 years working in investment management, helping individuals and large institutions build solutions for retirement. My ultimate goal has always been to help people plan for their future, but along the way, I discovered a huge challenge: the lack of engagement and financial knowledge among individuals and across organisations. And trust me, this issue goes way beyond just pensions.
People have so many financial decisions to grapple with day-to-day (just think spending, borrowing, mortgages . . ) and so many options. Throw in a large dose of complicated jargon on top and it’s no surprise they’re overwhelmed and scared to get it wrong.
I’ve known Katy and Terry for 15 years and followed the rise of WellFi with interest. When Katy asked me if I would be interested to come on board I jumped at the chance!
On a personal note, I’m married with two rugby mad teenage boys. When I'm not diving into the world of finance, you'll often find me on the rugby field, coaching and cheering on my boys. I absolutely love sports and the lessons they teach about teamwork, perseverance, and strategy - skills that translate surprisingly well to the world of business.
